The Home Energy Score
I worked for a client named Tim Carryer. He is the president of GreenOverGreen, a company whose mission is to get residents of Pennsylvania to become more energy efficient by getting home audits. One of Tim's many projects includes the Home Energy Score (HES), a new means of tracking a home's energy efficiency.
This was a half-semester long project for an art course titled "Digital Worlds," taught by Angela Washko.
I decided to craft my deliverable in the form of a mailer that would be sent to Pennsylvania homeowners.
The tactic I took was pairing fear with empowerment through problem and solution. I aimed to contextualize pollutants through making the mailer in the layout of the home. The final panel however contains the HES as well as the solutions to show that though homeowners are potentially living in a very dangerous environment, it doesn't have to be that way. They have to power to make their home a healthier living space.
To see my full documentation, please click here.
The Client's Prompt
One of Tim's projects includes the Home Energy Score (HES), a new means of tracking a home's energy efficiency. He is trying to get it initiated in Pittsburgh. What he asked us to make was something to give to homeowners once he can get the HES passed in Pittsburgh. What we needed to do was convince them to get an audit of their home so that they can improve their Home Energy Score. Tim let us determine what form the deliverable should take.
Research + Conceptualizing Data
I was given readings from Tim and my professor, but also did independent research.
I took all of my notes and put them onto yellow post-it notes. I categorized them as problems, motivations (the "what's in it for me?"), and methods. Then I wrote all of my ideas on pink post-its. I paired each solution with its corresponding yellow post-its.
Since my main takeaway from the research was that our stakeholder of home-owners care about their quality of living within their home above all else, I chose the post-it of improving health of family. Additionally, since I found that homeowners are motivated by the ability to improve, I wanted to make it seem easy.
This allowed me to decide that the best tactic to take for my message would be pairing fear with empowerment through problem and solution. I wanted to show how poor energy efficiency can cause health problems for the family, yet also show how with a few renovations around the home, you can easily fix it. It shows them that they have the power to create a healthier home environment.
I also landed on the phrase, "What's hiding inside your home?" to promote a fear of unknown toxins.
I thought this illustrative style of a happy, oblivious family with a clear contrast against mold and toxins would emphasize that any homeowner could be living in a potentially dangerous environment.
In my color palette, I use a yellow, which often represents light and energy, to represent the harmful toxins. Less yellow and more blue represents health.
Iterating on Form
I wanted my deliverable to be a mailer to ensure that it would be delivered to all homeowners right at their door. But I wanted it to stand out from other mail so it wouldn't just be thrown away. Through iterating, I explored decision trees, booklets, and eventually landed on an unfolding narrative and vignette approach. I was able to contextualize the pollutants by situating them within the layout of the home. When you open the panels, it zooms into specific objects in the home that can be repaired. It takes you from problematic situation to easy remedy.